Every Cup Fills Another: Biosand Filters To Solve Water Sanitation Needs


The GROSCHE Save Water Project has been working in developing countries since 2010. Through it, GROSCHE has funded over 100 million days-worth of safe drinking water for people in need while creating local employment. We deploy sustainable biosand water filters that are locally made, require no chemicals, electricity or maintenance for up to 30 yrs.

Inspired by nearly losing a child to waterborne illness, Helmi and Mehreen have dedicated their lives to helping those without access to something as simple as safe drinking water. Instead of asking for charity to do this work, they decided to use their business that sells coffee, tea and hydration products to be their source of funds. This business was started in the basement of their home in 2006, and today is an international corporation that is recognized in its field.

To date, Helmi and Mehreen have installed water filtration in six countries. Their business success is a testament that doing the right thing and running business the right way can actually be a source of "profit with purpose". Their business does not employ the traditional "one for one" model that often destroys local entrepreneurship and employment. Rather, the GROSCHE Safe Water Project employs local people, develops local skills, and provides education on safe water and health. This creates a truly sustainable and beneficial model for social development.

Two per cent of the world’s economy is charitable. Helmi and Mehreen wish to inspire the other 98 per cent to use business as a way to solve the world’s issues - like safe drinking water. If we can inspire others to come along, surely we can eradicate loss of life due to something that is easily solved. Recently, someone asked Helmi when they will know their works is done. He replied, "The answer is simple: when the number of kids dying daily from water borne illness goes from 4,100 to zero".


A Certified B Corporation, GROSCHE works to benefit society. The company uses 100 per cent renewable energy in both its head office and warehouse, has achieved 91 per cent waste diversion and has had a net negative carbon footprint since 2010.  In addition to the Safe Water Project, Grosche is also partnered with Trees for the Future, planting 10,000 trees in Africa and Haiti, and has even launched a banana plantation in South Sudan to help local communities grow their own food and generate income.

Grosche’s biosand water filter, the cornerstone of the Safe Water Project, are made of cement, sand, gravel and clay, and require little to no maintenance, no electricity, contain no chemicals, need replacement filter cartridges, and last up to 30 years. They are ideally suited for warm temperate climates and are made locally – creating employment and skill in the areas that need it most.