Beauty Should Be Good for You: Radical Transparency With Beautycounter


Our commitment to responsible consumption is accelerated through strategic design and valuing systems that value the interconnectedness of our planet and people. Our design process thoughtfully and intentionally bans harmful ingredients and we use our business to advocate consumer protections at the State/Federal levels to leverage industry change.

Since our founding, Beautycounter has been the leader in the safer beauty category having banned harmful ingredients like parabens, phthalates and formaldehyde since day one. The Never List(TM), is an example of our radical transparency as we are dedicated not only to providing our stakeholders with information into what is in our products, but educating them to make better choices even for any products (ours or others) on the market. Through our rigorous ingredient selection process, constant innovation and ground-breaking research collaborations with leading universities, we aim to create safer and healthier products. Our commitment to responsible consumption can only be accomplished through strategic production processes.

At Beautycounter, we believe that in order to develop the highest quality products on the market, our supply chain must be driven by leading social and environmental practices. We believe the biggest risk of business is not letting values drive value. Lastly, we aim for transformational change to the beauty industry, to showcase how responsible product production and design have important impacts for human and environmental health. Our advocacy over the past six years has resulted in consumer protective legislation passed by state legislatures in Oregon, Hawaii and California. We anticipate federal action in the next Congress that will create a safer framework for FDA to better protect consumers as well as increased transparency in the beauty industry.


Beautycounter currently has 1,500 harmful or questionable ingredients on The Never List™, including the nearly 1,400 ingredients banned in the European Union. Using best available sources, Beautycounter screens every potential ingredient for information on specific hazards like cancer, developmental toxicity, hormone disruption, and infertility.

There are major data gaps on most cosmetics ingredients, so the staff at Beautycounterreview emerging data regularly and even commission studies to fill in the gaps.

Beautycounter chooses the best organic, natural, sustainable, and synthetic ingredients. Over 80% of the ingredients in their products are natural or plant-derived. Every formula ingredient, including known components of fragrances, flavors, and intentionally added preservatives, are listed on the product labels or on